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12008 southshore pointe drive
midlothian, va 23112
804.639.4215
m-f: 10am - 7pm
sat: 10am - 4pm
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at pointe, our main focus is on customer care. we're not a superstore, nor do we want to be. pointe is a true boutique where you can enjoy personalized service. we're here to help you find your inspiration!

take a look at what sets us apart from the rest...

professional pointe shoe fittings
custom fittings (for everything else!)
discount programs
bun making classes
pointe points
speaking of…our customer database
gift cards
wish list
gift wrap
monogramming & embroidery
mail orders
special orders

professional pointe shoe fittings

all pointe shoes are custom fit by both owners (most times in tandem!). we are both certified to fit pointe shoes and stay up-to-date with current techniques. we also have access to many professional resources from our preferred suppliers - bloch, capezio, gaynor minden, grishko and Russian pointe.

please allow a minimum of one hour for a pointe shoe fitting. since it's just the two of us, we request you make an appointment to ensure you get the one-on-one attention you deserve. at each fitting, we take copious measurements and notes to find the best fit for your foot. our detailed records of each fitting serve as a starting "pointe" for your next visit!

first time pointe shoe fittings can take up to two hours so be prepared and get ready to have some fun!  if a dance teacher brings in a group of three or more students for their first time pointe shoe fitting, these dancers will receive a 10% discount off their entire purchase. 

schedule your pointe shoe fitting appointment.

custom fittings (for everything else!)

not only do we custom fit pointe shoes, we custom fit all the shoes we carry! we have a broad selection of shoes in different widths…and can special order too.

as for bodywear - come in, try it on, we will even take your measurements to find that perfect size! not for you? you can depend on us to guide you to the right size for your dancer.

discount programs

on a daily basis, we offer discounts to dance studio owners, dance teachers and company members.

we also offer team or group discounts to schools, churches, performing groups or other professional organizations. the group discount is as follows:

    up to $500.00 - 10% discount
    $501.00 - $1500.00 - 15% discount
    $1501.00 & up - 20% discount

team/group orders for custom items - team or group orders for specialty items must be paid for at time of order placement. upon order arrival, the team/group organizer is responsible for distribution.

team/group orders for in-stock items - you can register your team or group with us with an item(s) commitment and team/group list. this ensures that each member receives the discount on the agreed upon in-stock items as they visit us at their convenience.

feel free to call and talk with us about all your options!

bun making classes

bun challenged?  come learn how other mothers (and fathers!) cope!  every spring we offer FREE bun making classes taught by a local professional.  call or email us for all the details!

can't wait until spring?  check out our how to make a bun instructions straight from the class itself here at information pointe!

need hands on instruction? stop by the boutique any time for an improptu lesson using our whirl-a-style tool that creates a bun in three easy steps - grab, roll and snap!

pointe points

for everyone:  join pointe points and receive a free pair of tights for every 10 pair purchased. we can give you an old-fashioned punch card, or keep track of tights purchased in our state-of-the-art customer database!

for zumba intructors:  z! pointes is a referral program exclusively for richmond area certified zumba instructors.  just ask us how to get started!

speaking of…our customer database

you have the option of registering with us (rest assured this information is kept confidential) so we can help you remember what you bought, liked, or simply what worked best. plus you'll receive first hand information on any upcoming sales, promotions, special events, etc.

gift cards

consider giving that special someone a pointe gift card! available in all denominations and can be used for any pointe purchase.

wish list

…and for birthdays, special occasions, or just because, consider creating a 'wish list' to keep on file here in our boutique. you'll be assured of getting the perfect gift each time!

gift wrap

…and we offer complimentary gift wrap on all items purchased in the boutique!

monogramming & embroidery

most anything in our boutique can be monogrammed or embroidered. let us help you add a special touch to a gift for yourself or someone else! all embroidery is done locally.

mail orders

don't have time to get by pointe? just give us a call and all in stock items will be shipped to you within 24 hours. we accept all major credit cards!

special orders

need something that we don't have in inventory? just ask! we'll be happy to special order for you! we request that all special orders be paid for in advance.



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